The Cost of Mobile App Maintenance in 2022 and Why it is Worth It
When it comes to maintaining the momentum of business with a top-notch mobile app, maintenance costs are just as crucial as app development. The growing number of consumers is driving daily mobile app development business advancements. The number of smartphone users is projected to reach 7.49 billion by 2025.
The cost of investment in app maintenance and scalability is the most discussed term. The costs also cover maintaining the software safe and appealing to its users and keeping it up and operating. Here, we will go through the expected cost of app maintenance and the factors affecting the budget.
Why is App Maintenance Essential?
Mobile apps are a necessity for many businesses. They are ways to improve customer engagement and loyalty and boost sales. Check the below reasons why it should be a priority.
Help to stay ahead of the competition: Millions of apps compete for customers’ attention. It’s tough for customers to download and use them all. You must continuously maintain and scale your app to outperform the competition and stand out from the crowd. It will likely be exploited by rivals, leaving you behind.
Increases ROI: Regularly updation and maintaining your app allows you to maximize ROI over the long term. Once your program is live, bugs will undoubtedly crop up periodically. The price of repairing those issues is spread over a longer period by monitoring your app.
Additionally, you may save a tonne of money by tracking how users interact with your app over time. You may, for instance, get rid of a few features that users aren’t using.
Delivers the best experience: With the advancement of technology, the demand for mobile apps has increased significantly. The price of maintaining mobile apps has increased as a result of the growth in demand. Business owners must prepare to invest in maintaining their apps to deliver the best user experience. The cost of mobile app maintenance will continue to rise as the demand for apps increases. However, this cost is worth it as it ensures that users have a positive experience with your app.
How Much Does It Cost to Maintain App?
Estimating the exact cost for the maintenance of a mobile app can be difficult as it depends on several factors. The typical cost of app maintenance might be as high as 50% of the price of app creation during the first year after the app’s release. The annual budget for app maintenance can eventually range from 15% to 20% of the purchase price. As long as people are using your app, it will require maintenance.
It is recommendable to consult a mobile app development company to get an idea of app maintenance costs. You can hire developers and plan your budget accordingly.
Factors Influencing Cost of Mobile App Maintenance
Several factors affect the cost of mobile app maintenance, such as location, marketing, updations, bug fixing, etc. Here are factors to consider while estimating the cost of mobile app maintenance:
Development Team Location: One element that affects the maintenance cost is the development team’s size. Development professionals with experience can handle app maintenance. Therefore, the cost of maintenance services varies according to the developers’ locations.
For example, the cost of hiring an app development team in India differs from app development companies in the USA. Because the services around the world vary significantly in terms of quality as well as cost.
App Development Team: One of the aspects affecting the price of designing a mobile app is the number of experts involved in the process. It’s fascinating that it also extended to the cost of maintaining mobile apps. Smaller apps can be maintained by one or two developers, while larger apps need to have more professionals. As a result, it may significantly raise the cost of app maintenance.
App Platforms: There are different mobile apps, including native, hybrid, cross-platform, and PWA. The price will vary in line with the maintenance requirements of each type of software.
Simply put, you can think of it as a pricey affair that includes both the cost of iOS app maintenance and iPhone app development services. The following comparison is between native and cross-platform apps. The maintenance costs of cross or hybrid apps are easier to manage compared to native software.
Bug Fixing and Updates: Regular maintenance includes implementing updates and bug fixes. The time needed to implement updates and address bugs varies depending on severity. Apps with high caliber will cost more than $1,000 to $2,000. You can hire developers in India or across the globe to keep your app working.
Third-Party Integration: Third-party integration provides additional features to the app. It impacts the overall cost of mobile development.
App Marketing & Promotion: For the success of any app, marketing and promotion are essential aspects. The most effective methods to advertise your app updates include communication and marketing tools, including community building, push notifications, and social media interaction.
The entire cost is related to the numerous marketing strategies and tools. However, these strategies may be advantageous for the app’s success.
App Hosting: The term “App hosting” is used for SaaS (software as a service) subscriptions. SaaS allows businesses to host their apps on cloud servers. Some examples of app hostings are Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure. It is one element that goes into the overall cost of app maintenance. You can pay according to the type of server you select for hosting.
Also, Read Here — React Native vs Xamarin: Which One to Choose for Mobile App Development?
Lower Your Cost of Mobile App Maintenance
The cost of mobile app maintenance is generally high, but you can cut your maintenance by keeping the following points in mind:
1. App Updation: Update your app regularly to take advantage of new features and capabilities offered by the latest operating system updates. Not only will this help keep your app running smoothly, but it can also help you avoid potential security vulnerabilities.
2. Test thoroughly before each update: Before releasing any updates to your app, test them thoroughly on all supported devices and operating system versions. It ensures your users have a positive experience with your app after the update is installed.
3. Use a beta testing service: Beta testing services like TestFlight can be a great way to get feedback on new features or updates before they are released to the public. You’ll be able to see if there are any bugs or problems before you make the release. If there are, use those issues as an opportunity to improve your app’s performance!
4. Analyze your data: Look at how often people open and use your app and how much time they spend using it (this could help identify areas for improvement). Track what features people use most often and which ones they don’t use at all. You might find that some of these unused features could be removed from the app without affecting its core functionality.
5. Use of Analytics: Analytics software like Google Analytics can give you more information about your mobile application, including which devices they’re using and where in the world they’re located.
Why is Mobile App Maintenance Cost Worth?
There are a few reasons why the cost of mobile app maintenance is worth it. Let’s look at a few of them below:
- Regular maintenance can help prevent problems from arising in the first place
- Quick and easy settlement of issues
- Regular maintenance can improve the performance of your app
- It will keep you up with the latest trends and technologies
- You can ensure your app complies with all applicable laws and regulations
- It improves customer satisfaction
- It saves money by preventing expensive repairs or replacements
While the cost of mobile app maintenance may seem high, it is important to remember that this cost is worth it. By 2022, the global market for mobile apps is expected to reach $6.3 trillion. The popularity of smartphones and tablets and the rise in business apps contribute to this expansion.
Ultimately, it is not just about developing an app but also having a proper maintenance plan. It is essential for businesses and provides a great way to connect with customers. They offer many features and benefits that make the cost bearable.